Marketing Segmentation of Adidas

Introduction Adidas is a major German sports apparel manufacturer, which was founded in 1948. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after Nike. The companys clothing and sideslip designs typic altogethery feature triad parallel bars. The company gross for 2009 was listed at €10.38 billion. The foodstuff segmentation; targeting and position play an of the essence(p) role in this company. This essay allow for use the three factors to analyze this company. Market segmentation Market segmentation was to dividing a market into distinct groups of buyers with different needs, charactistics or behaviour who office require separate products or marketing mixes, the company will first identifies different way to segment the market and thusly develops profiles of the resulting market segments. As market consist of many buyers, they whitethorn differ in their commands, buying attitudes and buying practices, so a seller might design a separate market program for each buyer. Adidas mainly focus on demographic and psychographic segmentation.So Adidas develops their brand in 3 different styles according to the segmentation.

demographic segmentation refers to dividing the market into groups based on demographic variables, such as sex and mount up, which this method has long been used in clothing market. They branded products into range of male, feminine and kids, according to age and life cycle segmentation and gender segmentation, after all they can have products that can fit to almost every demographic possible. Adidas has a branded range of male and female clothing, shoes or body-care and eyewear, which all three brands of Adidas; Performance, Originals and Style too provide products for this segment. Ppsychographic segmentation was to dividing the market into groups based on amicable class, life style or personality characteristics. Adidas focus on social class because people within a presumptuousness social class tend to have similar buying... If you want to get a full essay, order it on our website: Orderessay

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