Brand Nokia

What is Brand? Ameri force out Marketing Association defines Brand as Name, term, symbol, sign, or design or a combination of them, mean to identify a seller or a pigeonholing of sellers and to dissimilariate them from those of competitors. Thus a stag identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes, Benefits, Values, Culture, spirit and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand. At the low level be brand attributes, at the nigh level are the brands benefits, and at the top are beliefs and esteems as shown below. Brand pyramid Brand building: It is 1 of the most important activities to be performed for the lifecycle of any brand. Some of the various(a) tools used by Nokia include: ?Public relations and shift releases ?Sponsorships ?Events marketing ?High value for money Brand Value: It is the job of estimating the lend financial value of the brand. The brand valuation is done on yearly basis for all ht global brands that have value greater than $ 1 billion. Nokia is one of the top 10 brands in the world for past several years here is the brand value of Nokia in past 5 years: classPositionBrand Value In $ millions% change w.r.t.

previous year 200135,035 2002629,970-14% 2003629,440-1.2% 2004824,041-2% 2005626,45210% Good chunk of the brand value comes from the marketing budgets, and different business models require different marketing approaches. It is interesting to note that in the top cherished brands 6 out of 10 are technology companies A rigid correlation exists between the brand value and the macrocosm factor, which means their innovative efforts were correctly communicated and, moreover, there is a strong consistency between what the company judge as usable efficiency and delivers as a consequence and what the market thence perceives. It is interested to note that, Nokia... If you want to get a mount essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.