International Trade Theory

Chelsea Furniture Company Business Expansion Plan Presented by Table of content: Executive Summary (Introduction)----------------------------------------------Page 3 I. Company description a. Operation /History------------------------------------------------------------Page4 b. Reasons of expansion of our business-------------------------------------Page 5-6 c. Our in store(predicate) Business Expansion ------------------------------------------Page 6-7 II. .Entry Strategy/ Business Environment--------------------------------------Page7-13 a.Entry strategy b.Chelsea modify Value Chain c.Business environment ---Politics ---Other factors III. cultural Dimensions a.Cultural profile------------------------------------------------------------Page 13 b.Indonesian management style ------------------------------------------Page 14 c.Communication problem and solution---------------------------------Page 15 d. local reception-- -------------------------------------------------------- Page 17 VI. Concerns of our operations in Indonesia:----------------------------------Page18-19 a.Local Community Concerns VII.

organisational Chart:--------------------------------------------------------Page 20 a.International Division Structure VIII. .Control Issues:-------------------------------------------------------------- Page22-26 a.External Control Issues b. intimate Control Issues Conclusion--------------------------------------------------------------------------Page 27 Reference----------------------------------------------------------------------------Page 28 Executive Summary: Chelsea is a furnishing company. We started in the mid-forties by the entrepreneur Ingvar Kamprad with his 3 fundamental principles are imprint price high quality, and Good for earth and this is our thrill statement. Our fist store is in San Francisco in 1943 and we had expanded...

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