Swot Analysis

External and Internal Environmental Analysis

STR/581

Brian Carter

12-05-11

An environmental analysis is an authoritative component of an organizations strategic plan. A skim off of the external and internal environment enables an organization to identify shipway in which to complete in their respective industries. This planning jibe can also help determine an organizations strengths and weaknesses. While both the external and internal environments are as important, the external environment has received increased attention due to the current global recession. Barnes and Noble is one organization that has been meet by the external environment. This essay will analyze the about important external environmental factors in the remote, industry, and external in operation(p) environments while identifying the strengths and weaknesses of the organization that will impact their ability to wish these factors.
Barnes and Noble is the number one bookseller in the United States. A leader in the literature business, Barnes and Noble operates 1,340 bookstalls, including some 705 Barnes & adenosine monophosphate; Noble superstores and another 635 college bookstores (25% of sales), in all 50 states and Washington, DC (Hoover, 2011). Barnes and Noble accounted for $5.8 billion of annual sales in the bookstore industry.



Today many Barnes and Noble bookstores have Starbucks coffee cafes and euphony departments in them. Barnes and Nobles e-business, BN.com, accounts for 12% of the organizations revenue.
While Barnes and Noble has enjoyed a great deal of victory the external environment poses a series of challenges. The external environment is all outside factors that may impact an organization. The external environment is made up of three categories, remote, industry, and operating environments. Each of these areas presents an chance for improvement for the mega-bookseller.
The remote environment has had a profound impact on Barnes and Noble. According to Pearce...If you want to get a wide-cut essay, order it on our website: Orderessay



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