GEORGE TO RESCUE AILING MARKS & SPENCER.

tag & Spencer, once the most tried and tested luxuriously street brand Now facing a involution to revive its image. In doing so they sign up George Davies, the room decorator who established George the clothing business for Asda and established Next another(prenominal) high street brand.

The man who once tell he would not work for M & S because he was not that kind of person, now states, I made a mistake and insisted that Marks and Spencer had changed downstairs the new Chairman Luc Vandevelde.

Firstly, it has world established that Mr Davies has total autonomy over on the whole aspects of the range. The accession of Per Una under the M & S umbrella could be viewed as two brands, a sub brand within.

Although the look of the new product, is distinct in affinity to the Marks and Spencer brand. The satisfying presentation from the shop fitting to the staffing uniform to the accessories are all very much more flexible in comparison to the standard bland somewhat robust layout and ambience of Marks and Spencer.

Mr Davies has revealed that he would be advertising separately from the main M & S range. It will be my responsibility to commercialise the brand, said Mr Davies yesterday, Because it is my brand.



The campaign for the range was launched in array of publicity, from radio, in store adverts, M & S monthly cartridge holder to breakfast television. The launch was quite spectacular.

On his departure from Asda Mr Davies said he would not work for M & S because it was too corporate.

But just how compatible is Mr Davies stylus of management, marketing, design and operation with the new style of management under Mr Vandevelde leadership? PER UNA STRENGTH          Georges hand on glide path is stamped not just on the end...

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