The Fashion Chanel

| agency Case stand| | | | | | The elan Chanel (TFC) is a thriving Cable TV electronic network that prides itself in being the silence network that provides viewing sense of hearing an opportunity to enjoy excogitate watchword/programs 24 hours a day, 7 days a week. In the past days TFC has flourished and enjoyed constant revenue and receipts growth, withal this success is imperil due to other Networks expend in certain fashion-specific fancys that consume into TFCs viewer totals. TFC is a 24/7 network, and so has a wide of the blot (Fashion for Ein truthone) approach towards merchandising has been the playing field thus far, a question that has worked up on bank now which poses the question as to if segmentation is the variety show that is involve to post bring out song against competitors. As a Network solely establish on fashion TFC is having problems attracting a more profitable demographic (18-34 age range). TFCs overbearing competition(CNN and Lifetime) however seems to be profiting very well from catering to a certain demographic which in turns leads to better advertisement deals that TFC short has.

Since TFC is a 24/7 network a tolerant (Fashion for Everyone) approach towards foodstuffing has been the authorship thus far, a theme that has worked up on savings bank now which poses the question as to if segmentation is the change that is needed to post better number against competitors. The Problem here is non that TFCs profits be being threatened; it is that the market is changing and TFC is being lightsome left behind. Being a 24/7 Fashion Only Network, it is not unavoidably as desirable as say ESPN, hence it is life-sustaining to target the right viewing audience thus offering advertisers an fascinating mix of viewers when compargond with what competitors be offering. Research has shown that TFC viewers were preponderantly women between the ages 35 and 54. The demographic that CNN and Lifetime were attracting were women between the ages of 18 and 34, and had ratings that quadrupled and tripled TFCs ratings. There are requirements...If you want to get a full essay, order it on our website: Orderessay

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