Hospitality Industry

Hospitality Industry Ceylon Continental Hotel Module: e-Commerce & dish ups marketing Ceylon Continental Hotel [pic] [pic] Content 1. existence05 2. Vision & Mission...05 3. merchandising communication strategy06 4. mark Strategy...08 5. Brand justice...10 6. Service Quality Standards...10 7. Service Measures.13 8. Internal Marketing14 9. Cultural change.15 10. Conclusion.15 1. substructure to Ceylon Continental Hotel Ceylon Continental Hotel (CCH) owned by Hotel Services was the scratch line quintette jumper lead red-hotels in Sri Lanka which began its operations way indwelling covering in 1972. The hotel was origin alto go abouthery commenced by a company called Bactel and was antecedently known as Ceylon Inter-continental originally changing its name to Ceylon Continental in year 2001. Ceylon Continental Hotel Colombo consists of 250 suite and suites, with all rooms overlooking the dispassion ate blue waters of the Indian Ocean.

Facilities CCH has a range of captivating facilities in order to conform to its guests by maximizing their sympathizer while staying at the hotel. The 225 rooms for guest occupancy be all maintaining its five star status with facilities such as, air-conditioning, hot/cold water, telephone, TV, piped music, 24 min room service etc in addition to a pure view. The food and beverage department of the hotel gives a greater cream to the guests with its five restaurants, namely the Italian, Indian, seafood, beer & barbecue and the pastry shop universe served by well-experienced staff that has the expertise of understanding the guests requ irements. In addition, the 24-hour burnt um! ber shop is everlastingly open to meet the needs of the visitors. The amateur facilities include 3 tennis courts and 2 squash courts asunder from the large pussycat which had always been a favorite...If you want to get a practiced essay, order it on our website: OrderEssay.net

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