'100 geezerhood ago, yellow new-sprung(prenominal)s media emerged in retort to peoples wants. It ended up in the pot criticism of the diligence and the rise of passe-partout news media which stresses amicable responsibility and sees the application as a human beings do provider1. Nevertheless, towards the end of this century, taradiddle repeated itself with the set up of ground forces Today, a daily that aimed at providing fast-food like learning for the impatient readers at an age of entropy explosion in the 80s2. Inspired by USA Todays success, the designer owner of Giordano apparel, value Lai Chee Ying, launched a new Chinese daily, orchard apple tree occasional, based on the type of USA Today. As a businessman, Lai incorporated the unanimous of the economic speculation into the operation of orchard apple tree perfunctory, where the market place was seen as the primary and resole factor or power organization the practice of the daily. detecting the want s of the consumers, orchard apple tree Daily soon became the minute of arc highest circulation newspaper in Hong Kong3. The success of apple Daily make itself the prototype for other newspapers to copy from. From because on, the market-driven case grow in the journalism industry of Hong Kong. What followed is a drastic replace in the organizational structure and the market atmosphere as well as our society. With a spate to investigating into the market-driven model of journalism in Hong Kong, I am going to understand the practice and features of Apple Daily, the initiating force of bit the industry into solely commercial in nature in this paper.\n\nOperational mould of Apple Daily as a Market-Driven Medium\nThe radical principle for the market-driven model is profit maximization4. under this model, news is seen as a good for sale to and be consumed by the consumers, kind of of a public good that serves some(prenominal) the purpose to affirm and to educate. Medium i s a tool for making money and either decision indoors is made agree to its associated monetary benefit. Ben H. Bagdikian mentioned in the... If you want to take on a all-embracing essay, order it on our website:
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