Batik Bentenan

1.Business Description Bentenan fabric is the North Sulawesi traditional fabric that unquestionable into two types: Bentenan woven fabric and Bentenan print fabric, that produces in Bentenan centralise located in Kolongan Atas II, Sonder Minahasa that managed by Karema Foundation (Kreasi Masyarakat Sulawesi Utara). This is a presently existing company in form of Foundation in which there is cooperation among some masses that have same target to raise and conserve the North Sulawesi traditional fabric. This occupancy was producing and interchange Bentenan fabric that already tested by North Sulawesi people and also some people outside North Sulawesi. Besides, this business already had supplier arrangement and some workers and staffs. This business passive a small business with the sales volume subdued depend on the demand quantity, small numbers of workers average about 10 people and some staffs, and less turnout facilities, diffusion channel, and marketing effort. But, even though it still a small scale business, Karema succeeded build the quite strong stain image in North Sulawesi and introduced this Bentenan fabric in Indonesia.

This is a promising business considering that textile and apparel industry with mien as its branch is always develop every m and Bentenan fabric is a kind of textile that really interesting, valuable, and sightly so it really suitable for made apparel products particularly fashion products. Besides, as the national close and North Sulawesi culture especially, government and society really support the development of this products. So now, we plan to expand this business from domestic business to trade business. And in this case we will act as their trade business planner. In order to expand this business, we will shed light on some changes and arrangement such as in focussing structure, production volume, marketing, sales volume, human resource management, production facility, distribution channel, etc. We plan to export the products to Germany... If you want to get a full essay, order it on our website: Orderessay

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