Employee Relations

w MBA WALES, WAMB4003 MANAGING THE MARKETING ACTIVITIES COURSE WORK ASSESSMENT, Introduction to the order BRITISH AIRWAYS The air passage harvest is a birthardised product and positioning of the product is a very important component in the current environmental change in the airline selling strategy. Airlines are trying to apply and implement confused marketing positioning strategies in order to achieve advantage and growth. The main purpose of this study is to find out the discordant ways of positioning strategies of the airline industry British Airways in particular and the ways to increase its profitability and to make its stand in the global market British Airways was formed in 1974 with a lot of mergers and acquisitions. Initially after merger, it has gone with some problems . During the early stages of the merger , British Airways continued to authorize its operations as separate divisions individually controlling the marketing and operations. British Airways was reorganized in 1977 and their operations were divided into foursome divisions comprising of commercial operations, flight operations, engineering and planning.

At present, British Airways has molded itself into a full service global airline, offering year-round low fares, extensive global route network fly to and from centrally-located airports. British Airways is considered to be one of the worlds star(p) airlines with a network that could operate to 149 destinations and to 72 different countries providing rider services as well as cargo services. gibe to a recent study, it has been established that during the year 2004/05, British Airways carried all over 35 million passengers and approx. 900,000 tonnes of cargo. Its airline operations are controlled in United Kingdom with 85% of its total 47,500 workforce base in UK. Trends and issues in the industry The airline business is a powerful and dynamic industry as it plays a major(ip) role in the development of the global economy,... If you want to queer a full essay, order it on our website: Orderessay

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