Fab India

STRATEGIC ANALYSIS FABINDIA Group V: Budhaditya Banerjee Sourabh Dhariwal Tarun Daga Uma Balakrishnan AGENDA ? ? ? ? ? ? Timeline Fabindia under John Bissell Fabindia under William Bissell Competitor outline SWOT Analysis Buying Behaviour and the Way Ahead ± Organic Food ± outfit ± Home Furnishings & Furniture ? Financial Comparisons ? Recommendations at a Glance TIMELINE FabIndia Indian Economy smirch 47- govt supports socialism & nationalism 1957- Govt sets up KVIC 1960- Incorporation in Delhi 1976- outset retail livestock in GK 1977- Contemporarizes design 1981- Introduction of garments 1990- monetary deficit reaches 8.5% 1991- Indian economy opens up 1992- Liaison with Habitat ends 1994-Second store opens in Delhi 1999- William Bissell becomes MD 2003-Vision Plan I originates 2004- Goes online 2006- 8% economic growth 2005- Vision Plan II is born 2006- Garments sacrifice 70% revenue 2006- Govt allows foreign single brand outlets FABINDIA nether JOHN BISSELL ? Founded by American, John Bissell to: ± Develop market for hand-woven products ± propose rural employment ? Incorporated in 1960 in Delhi to export upholstery framework ? By 1965, revenues of Rs.

2 million due to: ± AS Khera, supplier of hand-woven rugs etc from Panipat ± Habitat, major UK buyer of Fabindia Panipat products ? 1974 saw Fabindia s first retail store in Greater Kailash with ad-hoc selling ? 1977-Featured contemporary design to attract consumers and designers ? Garments were introduced in 1980s later John Bissell got khadi shirts made for himself ? Habitat was acquired in 1992 and Fabindia could no longer continue selling to it ? John Bissell dies in 1998, travel the baton to son William Bissell who becomes MD in 1999 FABINDIA UNDER WILLIAM BISSELL ? expiry of license raj, and liberalization gave textiles duty concessions on machine imports ? William s vision included expansion, depending less on exports and setting up retail operations ? India saw robust... If you want to get a full essay, order it on our website: Orderessay

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