Marketing Mangement

[pic] Assessment Cover Sheet Student Name: Ovais Aziz, Zia Bhadiar, Ali Bilal, Sahil Gupta Course: trade Management (Intensive) 2012 Instructor Name: Tony Hercok Assessment Name: classify Assignment : Organisation Analysis Westpac (B2B) Due Date: eleventh April, 2012 Page Count: 6 (excluding bibliography) Student Comments: I sustain that this assignment is my own work and is not the result of quislingism with others I declare that appropriate citation methodology has been utilize throughout the assignment in accordance with the UNSW policy on Academic Misconduct. I have read the policy on plagiarism in the AGSM Student Handbook. Issue 2 Company :Westpac Banking deal (Westpac) is one of the four leading banks in Australia, Westpac Group offers citizenry based professional services to consumer which admits retail banking and to businesses such as business & institutional banking, wealth management and financial consultatory services. We will keep our focus on Westpac ancestry Products which includes Business Accounts, commendation Cards, Loans, Merchant Services, Insurance/Super and Financial consultive services to commercial businesses (SME).

Westpac is head quartered in Sydney, employs 33,898 people, has a net operating income around 11 billion, net profit of 7 billion and total assets over 670 billion. The major key resourcefulness in tangible assets is the largest branch network and reaches across Australia, peculiarly in rural agricultural community. Other major tangibles assets include the largest financial asset and most sophisticated IT Network. The major intangible asset assets are the largest market shares in Business banking which provides the economies of scale, AAA Credit rating to secure low cost access to capital of the United States and highest net promoter score which reflects the strong customer enjoyment along with the best business bank of the year booty for four years. Westpac is branded house and has brands with same... If you want to get a full essay, order it on our website: Orderessay

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