Marketing Plan Incense Sticks

Marketing Plan ALFREDO FONSECA MM 522: Marketing Management. Professor: Gary Levanti. October 2011 1.0 Executive Summary VJP transaction Corp is sparking to consider a new personal line of credit of business and they have to key products to import, Incense sticks from India. VJP is trying to embark on the exclusive distribution for the product in USA, and their first start will be in Florida, because it is the home place for business. VJP has an slight relationship with the distributors and wholesalers in Miami Dade and Broward, in Florida. VJP has the knowledge of the wholesale phone line and fate to develop with new products for the final guest. The final guest needs select not too many ashes, anxious time to at least 40 minutes per stick, availableness at the store and good price to of importtain their get habit. Soft aromas in the other hand Wholesalers and Retailers need accessibility of the product with good quality with excellent price to be offered to their customers. The Keys to succeed are mainly the price, availability of the product, and to obtained that the final customer recognize the product as a high tonus brand, also the retailer and Wholesalers need to believe in the product. The main thing of the marketing strategy for VJP Trading corp is to condense in two aspects.

First the quality of the product grand incense has a high standard in quality and this is very important for the final customers and the strategy should be gruelling in developed this characteristic of the product. But on the cooperate hand, the price for Retailers and wholesalers is more important than the quality so we should pertain the efforts in this point giving them support with POS materials, samples and promotion without salute for them, help to the final customers to decide what and where to buy the product. Product or Service Idea: Import and Sell products. Incense products from India let on of the company:VJP Trading Corp. * 2.0 Situation analysis. VJP Trading Corp is... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.