Marketing

American Intercontinental University Unit 1 Individual Project MKT255 fundamental principle of Marketing August 29, 2010 Abstract In this paper below will be researching a companys service and describe 3 marketing environment forces that will impact this companys services in the future. Discussion will be tough with strategies to overcome threats and learn to gain opportunities. environss Introduction Economic, Technological, and Natural Environments are tumid factors in marketing. These changes can happen and the people in commove of marketing need to know the ways to overcome the severe changes in todays world and be equal to adjust to the changes. Market Force 1: Economic Environment Economic environment contain different factors that will uphold the way consumers purchase or spend. In todays economy, changes in income have become a huge melody for the world today. Consumers today are becoming to a greater extent and more(prenominal) in debt, with no way of coming verboten of it unless they adjust their expending habits. Now consumers are watching every(prenominal) penny that is coming out of their pockets. Companies have started to adjust to the subside of income by finding ways to offer products that provide bore and good service with a fair price for that product.

Consumer spending patterns have changed in the past few years. More and more people are cutting back on the luxuriousness items they need to be able to provide the necessities for their family to survive. (Armstrong, 2009) This is affecting fasten on ons Computer Repair because this service isnt in reality a necessity for the average homeowner to get repaired. batch are putting off getting the computer repaired to take care of other things that need priority. When customers do bring their computer in, they cant afford to get it out. This is leaving the business with a storage issue. We have researched competitors pricing and found that we are by far the cheapest in our region. Market Force 2: Technological... If you want to get a full essay, order it on our website: Orderessay

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