Marcomm

Agency Brief
Name and characteristics of the product
The name of product is Eu Yan sing Gold recording label Bak Foong Pill (BFP). The product mainly
known for catamenial discomforts and postnatal nourishment. Gold chase after BFP is also effective
in treating menstrual problems, preventing hypertension, modulating the hormonal profile and
improving the immune system. It contains herbal atom which is beneficial to womens
health.
Background research and information
Gold gauge BFP is consumed on a weekly basis, with 6 packs in each packaging, BFP is
purchased about on once every 2 months basis. Usage of BFP argon females, who want to
improve their health aft(prenominal) menstrual period, m another(prenominal)s after child birth or even as a gift during
festive season. Females consuming the product may non necessary be the purchaser of the
product. Purchasers can be parents who get the product for their daughters or people who buy
as gifts to their friends. Gold Label BFP retails for $45.30 while for online purchase is $43.04,
which may be seen as subvention pricing as the product contains top quality ingredients. As for
complexity of the product, it is easy to use, on every packs of BFP it is labelled clearly on the
usage and Gold Label BFP comes in third different forms - capsule, pills, sachet to suit different
lifestyle of consumers.




Ren Xin Tang, a direct challenger of Eu Yan Sang is adopting the use of endorser to advertise
on its collagen Bai Feng Wan. constitutions Farm currently uses tying in with other products - YAMI
yogurt and e-coupon (YAMI yogurt giveaways e-coupons) to promote on its evening primary rose
oil.
New - or on going campaign?
The target area of this modern communication is to actively build upon Gold Label BFP. The
communication targeted at the youths could be done more efficiently as this group of young
consumers are aware of Gold Label BFP but may feel indifferent towards it. A new campaign
that move out of traditional advertising would be the prime(prenominal) to create...If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .