Mcdonald's Marketing Mix

McDonalds Marketing Mix
MKT/421
November 21, 2011

McDonalds Marketing Mix
The four elements of a trade scuffle are product, price, promotion, and place. Each high society has a marketing strategy that implements the four categories of the marketing mix. One club that follows the marketing mix is McDonalds. McDonalds is a fast pabulum restaurant in the food service industry. McDonalds serves food at a fast pace, usually within a few minutes, and made to the customers order. The marketing mix that McDonalds implements will describe the food products, pricing, promotions, and place that affects the suppuration of the organizations marketing strategy and tactics.
Product
McDonalds is famous for their hamburgers and world famous french fries. Their number one product is the capacious Mac. The Big Mac hamburger is known around the world up to now in India where the cow is sacred. Recently, McDonalds has introduced healthier bill items. These items implicate a variety of salads, apple dippers, fruitn yogurt parfaits, snack size fruit and walnut salads (McDonalds, 2011).



McDonalds marketing mix for product concerns all these products plus other menu items including chicken sandwiches, a fish sandwich, snack wraps, the McRib, chicken nuggets and strips, and eat items including breakfast sandwiches, oatmeal, pancakes, cinnamon melts, and hashbrowns.
McDonalds has implemented a bran-new product line into many of their restaurants called McCafe. The McCafe is a coffee grade insignia inside McDonald restaurants to compete with Starbucks and other leading coffee houses. kinda of just serving black coffee, the McCafe serves a variety of coffee, mocha coffees, Lattes, Cappuccinos, hot chocolates, frappes, smoothies, take out shakes, and frozen fruity lemonade (McDonalds, 2011). Since McDonalds has deep fried foods, the company needed a healthier product line to fulfill the customers demands for a better quality product. The health craze is how much fat and calorie...If you want to get a full essay, order it on our website: Orderessay



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