In 2002 natal day government notes accounted for over 62% of role beleaguer sales with an aver mount up of 1.2 million be purchased each year. Birthday shopping is a 10 million dollar product line ( certification 2005). Greeting cards publishers accounted for over 27% of all publishers in the nation. They employed over 17,000 employees and had an annual payroll of over $688,000 dollars (U.S. nose count Bureau 2002). With such large numbers and statistics it isnt lumbering to see why many vendors such as Hallmark deal exclusively in the greeting and occasion card business. For the purpose of this assignment I investigated one segment of the occasion card industry; familyday cards, to see how they vary in terms of get along with, and gender. I also wanted to observe which age groups drew upon attractiveness and sexual ability to market cards. I narrowed my search into three categories, the starting line category was age twenty-nine and below. Next, I examined cards for those between thirty and fifty-nine. in the long run I took a look at cards for plurality over the age of sixty both cards geared for male and female and those which were neutral.
The first group were cards from birth through age twenty-nine. This group seemed to be marked by milestones. The cards for the younger children ordinarily included some action that came at that age.
For example cards for children turning one commonly marked the milestones of walking, or talking or getting first teeth. The cards for children turning sixteen usually said something just about them getting a drivers license or taking a spin in the family car. The cards for those turning twenty-one usually marked the milestone of finally reaching adulthood and being able to legally drink. Most of the cards seemed to be welfare and lively and often had games or were in some focal point interactive.
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