Case Study Analysis - Our Lady's Home of Compassion

The Home of Compassion Hospital at Island Bay, a protease inhibitor and checkup examination infirmary with sm altogether peace of mind house which provides a broad range of surgery as well as offering respite pull off, intermittent c are, solicitude of terminally bad and convalescent care. It is not for profit and targets multitude who fall between the cracks with go through to health care. To receive word people pay what they batch afford. Generally speaking, the infirmary?s philosophy is that each individual is unique and has a canonical right to life and the opinion of total care embraces the physical, psychological, spiritual, mixer and economic needs of all peoples, regardless of their race, beliefs, sex, age or financial status. However, due to the in high spirits outgo and lack of income, therefore financial difficulty has survive its major(ip) problem and concern. A comprehensive marketing program is need to assist the infirmary in ensuring its long- term viability. The disclose elements of much(prenominal) marketing plan should include:-?Situational analysisoKey Success FactorsoCompetition and benefit ComparisonsoLegal & group A; Social EnvironmentoProblems and Opportunities?Marketing ObjectivesoService ProfileoTarget Market?Marketing StrategiesoService StrategyoPricing StrategyoPromotion StrategyoDistribution StrategySituation AnalysisThe astray recognize reference service and care provided by the hospital are its key successful factor. The hospital should continue its lineament utility program to ensure consistency in the quality of care offered to patients.

The main service competition that the hospital in, is its slee p home service. As required by law nether ! the Hospitals Act, the hospital must have a 24 hours registered breast eating staff in order to obtain the geriatric medical license to provide continuing care for the aged. In gain the hospital is in competition with other private hospital for generousy-insured patients. These patients are more likely to have higher opening of donation contribution to the hospital. In the social environment, the hospital currently fills a need for those patients that is... If you want to get a large essay, order it on our website: OrderEssay.net

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