Getting High

Getting high Executive Summary: In 2007, Bacardi India was floundering. inject Mahesh Madhavan. aft(prenominal) successfully transforming the fortunes of Bacardi Thailand, he took on the challenge of repeating the cognitive operation in India. Madhavan quickly revamped the society, hiring new talent, firing underperformers and steering it to a new set of longterm goals. In less than five years, he transformed Bacardi India - its turnover has tripled and it is suppuration 40 per cent annually.  When Mahesh Madhavan was ordain Managing Director of Bacardi India in August 2007, the company was on a downward spiral. Bacardi Superior, a white rum that constituted to the highest class 95 per cent of its spirits portfolio, was losing market portion at the rate of eight per cent annually. And while the industry was evolution 18 per cent a year, Bacardi India was lagging behind at 11 per cent. (Retail consultancy Technopak estimated the size of the liquor market in Indi a to be $1.64 billion in 2006.) The loss in market piece of land was because of many things, recalls Madhavan. The global parent had cut investments in India amidst 2004 and 2007, and the brands started to decline. Investments were turn to markets providing a punter return on capital. perception a decline, about 66 employees quit in those third years. For a company whose headcount was 71 when Madhavan joined, that was massive. While naturalized intelligence would call for loyalty rewards, or so of those who remained would face the axe. The group was a mix of different types. Some were very aflame and talented, and well-nigh were floaters, who were sticking around simply because they couldnt get a better job elsewhere, says Madhavan. We had to get rid of the deadwood and fritter some fresh energy, ideas and passion. MESSAGE IN A BOTTLE   THE conundrum gross sales of Bacardis top brands were declining. Market share was dropping THE CHALLENGE People in th e company lacked the skills needed to rag p! erformance THE SOLUTION A complete revamp of HR...If you bear on to get a full essay, order it on our website: OrderEssay.net

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