Final Strategic Plan Final Strategic Plan Introduction Café Au Lait a French pastry and coffee shop in stemma district Canal Winchester. In this downtown area no early(a) café exists which gives Café Au Lait a huge advantage to selling its young pastries. Every customer is treated as though they fair(a) walked into their very own home when they open the doors. When the doors are clear by a customer an aroma of fresh coffee, cook fruits, and breads will be waiting for them. The customer can mark different types of pastries and coffee then go find a seat. The customer can choose from a table, to a couch, a cushion chair, or the beautiful outdoor patio. The customer is advance to hang out, relax, and even enjoy the free internet access. Café Au Lait realizes that in order to serve their customers that it must have a strategical plan and SWOTT analysis which can be elegant with a guardianship tilt, a vision statement, guiding principles, balance scorecard, and a communication plan. Mission Statement Café Au Lait realizes the importance of a mission statement in order to have a direction for its strategic plan. The mission statement is the opportunity to check Café Au Lait at the most basic level. The mission statement will declare why Café Au Lait exists, and is the foundation for the long-term strategic plan to be developed by.

According to NSBA (n.d.), the mission statement will need to include the following in order to create a successful long-term strategic plan: The moral/ethical position of the enterprise The in demand(p) public image The key strategic influence for the business A comment of the tar fuss market A description of the products/services The geographic domain Expectations of growth and profitability Café Au Lait mission statement is the following: To ensure that each customer that walks through our doors receives prompt, professional, friendly, and courteous service. To maintain a clean,... If you want to get a full essay, order it on our website:
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