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Table of Contents Introduction2 Business Strategy of Yamaha3 Stakeholders Analysis5 Yamaha Indonesia Organisational canvas8 Yamaha Indonesia Environmental Audit10 Strategic Positioning Techniques12 Yamahas occurrent Strategies and Programs14 Plans for Yamahas competitiveness in the Future16 Conclusion18 auxiliary19 Bibliography and Interviewed Sources20 Introduction This report is about Yamaha Indonesia and the objectives of the ships company and strategies to fulfill the objectives. This report is passing game to focus on Yamaha Mio, the newest crossroad of Yamaha Indonesia and the competition of the particular fruit with products of Honda, which is the biggest competitor of Yamaha. The content of the report is written based on interviews, books, and related articles in the Internet. Business Strategy of Yamaha A companys strategy is its plans or policies to achieve its objectives (Oxford Mini shallow Dictionary, 2002: 630). PT Yamaha Motor Kencana Indonesia has some main corporate objectives much(prenominal) as to gain more market sh ar and to get the market leader in the Indonesian motorcycle industry. virtuoso of Yamahas strategies to achieve the goals is to launch a new product called Yamaha Mio, which is an machine-driven scooter.

Yamaha Mio is not the first automatic scooter launched in Indonesia. In 1999, Kymco already launched automatic scooter in Indonesia, en wipe outly the sales was not satisfactory. In an interview, Indjun, the CEO of Bajaj Motorcycle Indonesia, claimed that Kymco automatic scooters are not really successful because of its big body, and because the tire closed chains size has too small diameters. The ring diameter, which was 12-inch, is not suitable for the road condition of Indonesia, where there are many holes and mounts. The tire can easily stuck into potholes, so the Indonesian market do not prefer to buy Kymco scooters. before Yamaha Mio, Yamaha Motors had launched Yamaha Nouvo in 2002, also an automatic scooter, but the sales of the... If you need to get a full essay, order it on our website: Orderessay

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